How to Prepare for an Interview

Interviewing can be anxiety inducing. Making sure you’ve prepared yourself thoroughly can help though. Here’s some tips on how to get prepared for an interview to help set yourself up to show your best face.

Research the company offering the interview

This is extremely important. Here’s your chance to get ahead of the game and get familiarized with the specifics of the company in question: Their products, the services they offer, what makes them unique compared to other companies. This will allow you to be better prepared to show how your experience relates to the role, and develop your own questions to ask the employer.

Additionally, this is an opportunity to get a peek into the company’s culture to determine if this role is a fit for you.

Be prepared with relevant specifics

Make sure you review the job description thoroughly, and understand what purpose the role fulfills. Try to make sure you have some answers developed for questions that ask you to explain how you handled difficult situations, as some interviews will ask behavioral questions.

Additionally, make sure you have some accomplishments prepared. Whether this is your successful sales numbers, or how you improved the efficiency of company processes, make sure to be able to brag about yourself.

Be conscious of body language and proper attire

Yes, your body talks. You want to make sure that it’s talking about your professionalism and confidence. This means being attentive, making eye contact, having proper posture, and doing your best to speak clearly and with confidence.

Have an understanding of what is the appropriate attire for an interview with this company. Sometimes what is normal for one company or industry can leave you over/underdressed for another. See if there are staff photos on their website, or ask your recruiter or whoever contacted you for the interview what to expect.

And don’t forget about hygiene! Make sure you’re clean; fingernails, hair, etcetera. Try not to overdo it on the perfume/cologne, you may end up overwhelming your interviewer.

BE ON TIME (or if you can’t, make sure you reach out)

This is so incredibly important. Set yourself up ahead of time to make sure you have everything prepared that you will need for your interview so you aren’t left scrambling when the time comes.

If you have an in-office interview, make sure you have enough gas, have determined how long it will take you to get there (and which route you’ll take), and get there with time to spare.

If your interview is set to be conducted over video call, make sure that your computer, camera, and microphone are working properly, and that the space that you will be in will be free of distractions and clean.

And if something has come up and you aren’t able to make the interview, reach out to the company or your recruiter to let them know.

Things happen. They may be willing to reschedule the interview. But be sure to communicate, or you may lose your opportunity with the company for good.

Practice to cement your confidence and see what needs more attention

If you’re having trouble being confident in your speech, try practicing with a friend. Have them ask you questions that may come up in the interview. This will allow you to get comfortable with how you will answer, and identify any potential gaps or weaknesses to your answers.

Additionally, if you’re able to practice with someone who has experience in the industry you’re interviewing for, they may be able to offer you valuable feedback and insights that can help you.


Now that you’ve prepared yourself, go forth and conquer your interview with confidence.

Don’t forget to thank your interviewer for taking the time to speak with you!

Want to climb the career ladder?

Take initiative.

Today’s career requirements are highly developed and require much more than someone who won’t take risks. In today’s competitive career landscape, employers are looking for individuals who can bring fresh ideas to the table and take initiative, start new projects, pitch new solutions and create new opportunities for the business.

Be your own evaluator.

One of the best ways to achieve career success is to keep assessing your performance. Don’t wait for your annual appraisal – do it yourself. An ideal way to do this would be to identify quantifiable goals and set a timeline for achieving them. Start with setting short-term goals when you’re new to a job. Create a detailed plan to achieve these goals. Break the tasks down into weekly or even daily tasks and fill out a small form at the end of the week to assess where you’re headed and whether you need to change your strategy. You can even show your own performance report to your managers at some point to show how you’ve progressed. This will show that you understand the importance of constant self-evaluation and improvement.

Be ready to learn.

To excel in your career, you have to be willing to learn. No matter what university you graduated from or what grades you had, professional life will be very different from college. Be prepared to have a million questions pop up every day regarding what you’re doing. It might take you days to get a hang of your duties at your new job, so show management that you are coachable, paying attention and always willing to learn new things.

Anticipate needs.

To succeed in your new job and achieve career success, you will have to be well aware of what your manager needs. Stay a step ahead of your boss by asking yourself, “If I were my boss, what would I want done next?” By making sure you get things efficiently done in time, and take the initiative to do them yourself, you will be showing a positive, go-getter attitude to higher management.

Value of an inside referral

If you’re not seeking out referrals from employees within the company you’re applying to, you could be missing valuable opportunities.

Don’t forget to leverage your professional connections when it comes time to make a career change; they could prove more effective than you believe!
The network effect is significant when it comes to employee referrals. Since the average employee has around 150 social connections, a company with just 100 employees can potentially reach 15,000 candidates through personal networks​. This vast potential pool increases the chances of finding the right talent quickly, though the reverse can be true as well. Make sure to be intentional about building your network so that it can be a potential resource for you in the future. (GoRemotely)

  • Referral Effectiveness: Referred candidates account for 30-50% of all new hires, with referral applicants being 4 times more likely to land a job compared to those who apply through job boards​. While only around 7% of job applicants come through referrals, these candidates make up nearly 40% of total hires​.

    Candidates hired through referrals generally stay with companies longer and are more likely to fit into the company culture. Studies show that referred employees tend to stay at a company for at least a year (46%), and nearly 47% remain for over three years​. They also show higher job satisfaction, likely due to better cultural alignment, which makes them more engaged and productive​. (Enterprise Apps Today​, Erin, AttoTime, GoRemotely)

  • Faster Hiring Process: Referral hires typically start their roles in 29 days, compared to 39 days for those hired through job boards and 55 days through career sites​.
    Employee referrals significantly speed up the recruitment process.

    Referred candidates tend to get hired faster than those from traditional channels. On average, referral hires take about 29 days to start, compared to 39 days for job board applicants and 55 days for career site applicants. This acceleration is largely due to the pre-vetting that comes from the referrer and a shorter decision-making process​. ​(Enterprise Apps TodayErin, GoRemotely)

  • Retention and Satisfaction: Referral hires tend to stay with companies longer—46% remain after one year, and nearly 47% stay for more than three years. They also report higher job satisfaction compared to non-referred hires​.

    Candidates hired through referrals generally stay with companies longer and are more likely to fit into the company culture. Studies show that referred employees tend to stay at a company for at least a year (46%), and nearly 47% remain for over three years​. They also show higher job satisfaction, likely due to better cultural alignment, which makes them more engaged and productive​. (Enterprise Apps Today, Erin)

  • Cost-Effective: Referrals not only result in faster hires but also save companies significant money. Organizations can save an average of $3,000 per hire when using referral programs​. Referrals are more cost-efficient than other recruiting methods. Companies report saving approximately $3,000 per hire through employee referrals. This is because there’s less need for extensive advertising, and onboarding times are shorter​. Recruiting costs through other methods (like job boards and career sites) tend to be significantly higher​. (GoRemotely, Enterprise Apps Today, Erin)

These statistics highlight the immense value that both job seekers and employers can gain from leveraging employee referrals. Not only do they speed up the hiring process, but they also contribute to higher employee retention and satisfaction, making referrals a win-win for all parties involved. Use this knowledge to your advantage and leverage your relationships to achieve professional success!

Do your research

Research Your Top Career Choices

Once you have a tentative idea of some careers worth investigating, then you will need to research them in detail to further assess their suitability. Begin by reading about each of the fields on your brainstorm list. Look for information on our online career information resources.

Try Googling each field like this: “Career Information Sales Accountant.” You will find that professional groups provide excellent sources of career information. Review the requirements for entering the field and make sure that you are prepared to complete any training, certificate programs or educational degrees which are required.

For your remaining options, the next step should be to conduct informational interviews with professionals in those fields. Reach out to college alumni, contacts in your personal and social networks, as well as local professionals to schedule in-person or telephone consultations.

Keep notes regarding what you have learned during your research and match it up against the list of interests, skills, and values which you generated during your self-assessment phase. Make a list of options which are still worth considering.

As always consider having a conversation with the recruiter’s at CareerPaths NW, we are always available to chat with you about your career options.

Developing an Elevator Pitch

Have you ever been in a situation where you had the opportunity to talk with a highly important person? Let’s say for example they’re employed in a company that you really want to work for, and one of the first things they say is tell me about yourself. Would you know how to respond?

You need an elevator pitch.

An elevator pitch is based on a premise where if you had only had 2-3 minutes to have a substantial conversation with someone, would you be able to? Here are some things that will help you build a great elevator pitch:

  • Create a positive first impression
  • Give a powerful and unique personal statement
  • Leave a positive lasting impression

Remember this is not an interview, you only have a few minutes, make sure you give the highlights that are of value to the person you are talking to.

Common Job Application Mistakes to Avoid….

Here are some of the biggest application mistakes candidates make (and how to avoid them):

Spelling/Grammatical Errors

These types of errors, although they seem small in nature, can be a major red flag to employers. It shows you lack attention to detail, and many hiring managers or recruiters will think you rushed through your application.

How to avoid this mistake: Take your time filling out applications and have someone else look it over if possible. Print out your answers and read them aloud to catch anything you may miss while scanning through on the computer.

Not Following Directions

This is something everyone learns in grade school, but it’s amazing how many people STILL don’t read directions! Every application you fill out will be slightly different or require a different response—so it’s important to read through each step.

How to avoid this mistake: Pay attention and slow down during the application process. If you’re feeling rushed, it’s probably because you’re applying to too many openings that you may not be qualified for, so you may want to re-think your strategy.

Turning In A Resume You Haven’t Tailored To The Position

This is a big no-no. It shows you don’t really understand what the employer is looking for and are just hoping your resume fits some of the criteria.

How to avoid this mistake: Carefully read through the job description, qualifications, and education requirements. Show the employer through your resume how you fit into those through your previous experience, skills, and expertise.

Writing A Generic Cover Letter

Your cover letter should tell a compelling story and make the hiring manager interested in moving on to your resume. It should also address the hiring manager by name and describe exactly why you are the best candidate for the position.

How to avoid this mistake: Write a new cover letter for each position you’re applying for. Although there may be similarities, always tailor your cover letter to the opening.

Not Going Beyond The Job Description

It’s imperative that you research the organization at which you’re applying. You need to know what it does, how it’s structured, and its mission, values, and goals in order to determine how you fit in. Should you move on in the hiring process, these things will be vital to a successful interview—and you’ll be one step ahead.

How to avoid this mistake: Perform a simple Google search on the organization. Look through their company website, LinkedIn/Twitter/Facebook profiles, read reviews of the organization and its products, and browse recent news articles that mention the company.

What are some other major application mistakes you’ve made and/or witnessed?

Reputation matters when searching for Insurance Jobs

1. Know What Is Out There

Don’t insist that you have a spotless online reputation without doing an actual check. Things have a way of slipping through the cracks, and better for you to find out now than to first hear about it from someone else. You may be able to get the unwanted picture or mention removed; at the very least, you won’t be caught off-guard.

  • Perform a thorough search of your name via Google, Bing, and Yahoo. Then, put your name in quotations and do it again.
  • Clean yourself up by setting tighter controls on sites that you can control such as Facebook and Twitter. On these sites you can use your privacy settings to limit who can view your information. On Twitter you can use “Protect my Tweet” and on Facebook you can use “Lists” to group different people together, such as professional connections.
  • Create a Google Alert that alerts you when you are mentioned online. By creating a Google+ Profile you can access tools that will allow you to remove a page from Google Search or reach out to Google directly for assistance.

2. Enlist the Help of Others

Dislike those pictures of yourself from junior high that mom loves posting or not eager to have a recruiter see that French maid outfit you wore to a party last Halloween? Let friends and family know that you’re trying to maintain a professional reputation to further your career. When they are done rolling their eyes about you being too sensitive, they will probably take down the photos and refrain from putting up similar ones in the future.

3. Be Active

Finally, remember that lacking online presence can be potentially dangerous, too.

The worst thing you could do would be to remove yourself from all social media because you’re worried about an employer finding you. But don’t create an account just to have one. Failure to respond to inquiries from others or keep profiles up to date can result in lost opportunities and make you appear lazy or disinterested. Instead, take advantage of LinkedIn to demonstrate that you’re on top of your professional game and Twitter or Facebook to show off the activities, hobbies, or volunteering you do outside of work. Hiring professionals are looking for well-rounded people!

6 Job search tips for Lynnwood Job Seekers

1. Treat every day as a new opportunity for a fresh start. If you are looking backward with a tinge of guilt for sitting at the beach when you know you could have been working more productively to advance your career, give yourself permission to let it go. Recognize that every day presents new opportunities, and resolve to put in maximum effort from today onward.

2. Get support from your family. As schedules move into fall mode, this is a good time for a family conversation about your own needs for time to concentrate on getting a job. Make sure your family members understand you need to have regular hours set aside for that purpose. Help them understand that a critical way they can support you is by not asking you to run errands or do other things for them during the day just because you don’t have a job that you need to be at.

However, remember: In turn, you have an obligation to fulfill your end of the bargain and make effective use of your time. Set a schedule for your daily job hunt to include all the elements of a job search, including researching, connecting, networking, interviewing and so on.

3. Rework your 
résuméTake a fresh look at your résumé. It’s time for a major rewrite if you have an objective statement or bullets that begin with “Responsible for,” or if you haven’t presented the story of how you fulfilled what what was expected of you and what results you’ve achieved at your current or former jobs. Remember to look at your résumé not just as a catalog of everything you did, but rather as a marketing document that shows the value you offer your next employer.

There are numerous books and articles about how to build an effective résumé, but if best practice “résumé speak” seems outside your grasp, you may well consider making an investment in yourself with a solid résumé writer or coach.

4. Make new connections, and consciously expand your network. 
All kinds of groups and organizations are coming to life in September after a summer hiatus. Make sure you are plugged into the local chapter of your college alumni association, trade and industry groups, professional organizations and so on. Attend lectures, meetings, classes, continuing education opportunities, retreats and other events.

Make a point of talking to new people and showing an interest in them. This way you are bound to meet people with whom you have something in common. Make certain to get names and contact information, and later check them out, connect with them on LinkedIn and keep your conversations going.

5. Be slow and deliberate rather than fast and frantic. 
Sure, you can apply to dozens of jobs online in an evening. But your chances of landing a job this way are very limited. Instead, take time to research companies in which you are interested. Carefully craft cover letters to show why and how you can fulfill their needs, and then network your way inside. Remember that it is always the value you can add that’s important, rather than the opportunity an employer could offer you.

6. Curate your online presence. 
Write a blog, and be sure to include links to professional articles you find interesting or stimulating. Engage in dialog within LinkedIn groups to answer and ask intelligent questions. And, on the flip side, get rid of anything on your Facebook page or elsewhere that could cause someone to form a negative opinion of you.

Create Your Employer Target List for Seattle

These may be companies that tend to offer jobs that fit your interests, organizations that have the company culture you desire, and/or organizations with a mission you believe in.

A Target List Saves You Time

With a target list in hand, you will actually save yourself time in your job search.

Even if it feels productive to apply to every job opening you come across, you are actually wasting your time and energy. Instead, you should only apply to jobs at companies that you believe are a good fit for you.

There is no need to waste your time applying and interviewing for jobs that do not match your qualifications and/or goals. Even if you accept a job at a company that is not right for you, chances are that you will not want to stay there very long.

It is better to take the time to find your ideal companies and apply to jobs there, in order to find a long-lasting job that you love.

Creating Your Target List

Below are a few ways to begin to create your target list.

  • Look at best company lists. Many web sites list the best companies to work for in a variety of different industries. For example, Fortune ranks companies in a variety of categories, including the Fortune 100, Fortune 500, and Fortune 1000 (based on gross revenue), the best small companies, the best companies for millennials, and more. Look through the lists that match your interests, read the descriptions of each company, and write down the companies that fit your industry interests and your ideal company culture.
  • Look to your Chamber of Commerce. Your local Chamber of Commerce should have a list of local companies. Take a look at this list to see if there are any local companies that fit your interests.
  • Look to your professional associations. If you belong to any professional associations, look on their websites to find a list of member companies. If you do not belong to any associations, click here for a list of associations by industry. Find associations in your industry, and see if you can access each association’s list of industries.
  • Browse LinkedIn. If you have any contacts who work in your field, look on their LinkedIn profiles (or other social media profiles) to see where they work. Similarly, look at members of LinkedIn groups that are related to your industry, and see where they are working.

Narrow Down Your List

Once you have created a list through these methods, it is time to narrow your list down to only the companies that are truly a perfect or near-perfect fit. To do this, you will need to research the companies on your list.

First, visit each company’s website. Read each company’s mission statement and any other information the site may have about the work environment, the people the company hires, and anything else about the company culture.

You can also visit LinkedIn’s Companies section to find company information. This section provides information on each company culture, as well as job openings and connections you have at each company.

Based on this information, cross out any companies on your list that are not a strong fit.

The Final List

Ultimately, you should have a list of 10 – 20 companies that you will proceed to target in your job search. As you continue to job search, feel free to remove or add companies as you get a better feel for the type of organization you would like to work for.

Personal SWOT Analysis for Bellevue Job Seekers

Many professionals recognize the value of a SWOT analysis for their companies. Understanding a business’ Strengths, Weaknesses, Opportunities and Threats gives leaders a new perspective on what the organization does well, where its challenges lie and which avenues to pursue. However, few people realize that a personal SWOT analysis can do the same for an individual in pursuit of his or her career goals.

The SWOT analysis was first devised as a business tool in the 1960s by business icons Edmund P. Learned, C. Roland Christensen, Kenneth Andrews and William D. Guth. In 1982, Heinz Weihrich took it one step further, constructing a 2-by-2 matrix to plot out the answers to the four key questions for easy comparison. Strengths and Weaknesses were across the top, and Opportunities and Threats in the bottom row. This remains the most common and effective way to conduct the analysis.

Most professionals look at their strengths and weaknesses, a SWOT analysis takes things a step further by forcing people to think about the external factors that bear heavily on the health and direction of their careers. Looking at the quadrants together can be a creative way to think about where you are in your career and the directions you could take,

SWOT can also help people become the best versions of themselves. Self-assessment is a key activity in striving to achieve a sense of one’s personal best. The SWOT analysis exercise ignites an enhanced awareness of what one brings to the table in a balanced light of both advantages and challenges. Organizations roll out elaborate schemes to remain competitive as well as innovative. Why wouldn’t individuals want to achieve the same level of excellence for themselves?”

To conduct a personal SWOT analysis, ask yourself questions about each of the four areas being examined. Answer honestly. Honesty is crucial, or the analysis will not generate meaningful results. With that in mind, try to see yourself from the standpoint of a colleague or a bystander, and view criticism with objectivity.

It’s also important to imagine the potential of what you can become,

“Don’t limit yourself to the strengths that you’re currently exhibiting in your job.  List all of your strengths, even the ones that have been dormant for a while. And pay particular attention to the things that you have that your peers don’t — how are you different, unique and special?”

Begin by identifying your strengths. These are the traits or skills that set you apart from others. Questions to ask include:

  • What are you good at naturally?
  • What skills have you worked to develop?
  • What are your talents, or natural-born gifts?
  • How strong is your network of connections?
  • What do other people see as your strengths?
  • What values and ethics set you apart from your peers?

The next step is weaknesses.This part examines the areas in which you need to improve and the things that will set you back in your career. Questions to consider include:

  • What are your negative work habits and traits?
  • Does any part of your education or training need improving?
  • What would other people see as your weaknesses?
  • Where can you improve?
  • What are you afraid to do or most likely to avoid?
  • What negative feedback about your personality or work habits have you received?

For the opportunities section, look at the external factors you can take advantage of to pursue a promotion, find a new job or determine a career direction. Questions to examine include:

  • What is the state of the economy?
  • Is your industry growing?
  • Is there new technology in your industry?
  • Is there new demand for a skill or trait you possess?
  • What are the biggest changes occurring in the current business environment?
  • Have customers or co-workers given you feedback about new services you could provide, or ways to improve your manner?

Finally, look at any threats to your career growth. This part takes into account the external factors that could hurt your chances to attain your goals. The factors to take into account include:

  • Is your industry contracting or changing directions?
  • Is there strong competition for the types of jobs for which you are best suited?
  • Do your weaknesses inhibit your ability to rise in your company or change jobs?
  • What is the biggest external danger to your goals?
  • Are there any new professional standards you cannot meet?
  • Are there any new technology, education or certification requirements that will impede your progress?

Finding the necessary objectivity to conduct a personal SWOT analysis can be a challenge. For this reason you are advised to invite others who know you well to review your ideas for accuracy. We often cannot see how we come across in our interactions with others, so their feedback is valuable.

In some cases, you may be well-served by getting the help of a professional. We encourage job seekers to work with professionals certified in various assessment instruments, or to research assessment tools online that can provided measured feedback for consideration.

Once you have filled out the matrix, there are two ways to analyze the information and build a strategy: matching or converting.

Matching means connecting two of the categories to determine a course of action. For example, matching strengths to opportunities shows you where to be aggressive and take action. On the other hand, matching weaknesses to threats exposes those areas you should work on or situations to avoid, and lets you know where to be more defensive of your position.

To convert is to turn negatives into positives — in other words, converting your weaknesses into strengths, or threats into opportunities. This can mean growing a skill set through education, or finding a creative way to feature a weakness as a strength. For instance, if you are very outgoing, working in an introspective and isolated environment may not suit you very well. But if you can work toward a position, such as sales, in which you interact with many people, that weakness turns into a strength and could allow you to excel.

Once your personal SWOT analysis is complete, it is crucial to follow through on the insights you uncovered.

SWOT analysis can fail to be effective if it is simply treated as a ‘laundry list,’ without any tie-in to how the elements identified in the analysis can be put into play for the individual carrying out the assessment. For example, how can the identified strengths move the needle in the endeavor to achieve a key goal? Or how can one navigate a potential threat once it is identified, so as to ensure no ground is lost?”

“The best outcome is to take action and succeed in the opportunities you have identified.  This can benefit you on a personal and professional level, and set you apart from your peers and colleagues.

Those who want to conduct their own SWOT analyses can visit numerous career sites providing online templates and further information:

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