1. Don’t Put Everything on There
Your resume should not have every work experience you’ve ever had listed on it. Think of your resume not as a comprehensive list of your career history, but as a marketing document selling you as the perfect person for the job. For each resume you send out, you’ll want to highlight only the accomplishments and skills that are most relevant to the job at hand (even if that means you don’t include all of your experience).
2. But Keep a Master List of All Jobs
Since you’ll want to be swapping different information in and out depending on the job you’re applying to, keep a resume master list on your computer where you keep any information you’ve ever included on a resume: old positions, bullet points tailored for different applications, special projects that only sometimes make sense to include. Then, when you’re crafting each resume, it’s just a matter of cutting and pasting relevant information together. Think of this as your brag file.
3. Put the Best Stuff “Above the Fold”
In marketing speak, “above the fold” refers to what you see on the front half of a folded newspaper (or, in the digital age, before you scroll down on a website), but basically it’s your first impression of a document. In resume speak, it means you should make sure your best experiences and accomplishments are visible on the top third of your resume. This top section is what the hiring manager is going to see first—and what will serve as a hook for someone to keep on reading. So focus on putting your best, most relevant experiences first—and then check out these five other marketing tricks to get your resume noticed.