Network your way to success in Seattle

Learn How to Effectively Network

Networking is a critical skill in today’s job market, where job opportunities are increasingly scarce and competition is higher than ever. To succeed in your job search, relying solely on sending out resumes or browsing job boards may not be enough. Networking can help you tap into the “hidden job market”—positions that are never publicly advertised but are filled through personal connections and referrals.

1. Expand Your Network

Engage with people in various industries, even those outside your field. Job seeker support groups, continuing education courses, or unemployment seminars provide excellent opportunities to meet others in a similar situation. Building relationships with people from diverse professional backgrounds increases your chances of hearing about job openings or meeting someone who can refer you to a position.

Tip: Don’t underestimate the value of connections outside your field. Even if someone isn’t directly involved in your industry, they may have contacts or information that can lead you to new opportunities.

2. Maintain and Nurture Relationships

Networking is a two-way street. Once you’ve established a connection, stay in touch with the people you’ve met. If you land a job, continue to offer assistance to others in your network, as this strengthens your professional relationships and builds goodwill for the future. A solid network can provide support throughout your career, not just during your job search.

3. Tap Into the Hidden Job Market

Research shows that up to 70-80% of jobs are part of the hidden job market, filled through referrals and personal connections rather than public postings. Effective networking increases your access to these opportunities, helping you bypass the competition in public job searches. Attending networking events, leveraging LinkedIn connections, or joining industry-specific groups can significantly increase your chances of finding these hidden roles.

Tip: Regularly attend industry meetups, virtual networking events, or professional association meetings to keep your network strong and stay updated on unadvertised job openings.

Mastering the art of networking can help you access more job opportunities, increase your professional visibility, and build lasting relationships that support your career development over time.