Looking for a new job
1. Do Your Homework
When searching for a job, you should treat the process similarly to how sales professionals approach their work. Success in sales relies on three key activities: prospecting, presenting, and following up. The same principles apply to job hunting.
- Prospect: Develop as many job leads as possible. This will increase your chances of finding the right opportunity.
- Research: Before reaching out to anyone, thoroughly research the company, the hiring manager, and the industry. This homework will help you tailor your outreach and show you’re serious about the role.
Tip: Use LinkedIn and company websites to learn about decision-makers and company values. Tailored outreach can set you apart from other candidates.
2. Conduct an Internet Job Search
The internet has become a critical tool for job hunting, and using it effectively is a skill developed over time. Start by visiting popular job boards like LinkedIn, Indeed, and Glassdoor. Use variations of job titles to search widely, as different companies may use different terms for similar positions.
Pro Tip: Be creative with your search terms. A marketing manager at one company could be a digital marketing coordinator at another. Adjust your keywords to capture all relevant listings.
3. Gather Information from Multiple Job Sites
Different job boards cater to different industries and positions. Some may specialize in tech jobs, while others focus on local markets or specific roles like management or sales.
- Strategy: Just like you wouldn’t buy the first house you see, don’t settle for the first job posting you come across. Research average salaries, company culture, and the specific duties of similar positions at different companies. This ensures you make an informed decision.
Key Insight: Keep in mind that the same job title can have vastly different responsibilities depending on the company, so gathering data from multiple sources will help you better evaluate potential opportunities.
By taking the time to research and prospect thoroughly, you’ll be better equipped to find a job that not only aligns with your skills but also offers the growth and culture you’re looking for.