1. What are you doing that’s difficult?
3. Who are you connecting?
4. What do people say when they talk about you?
5. What are you afraid of?
6. What’s the scarce resource?
7. Who are you trying to change?
8. What does the change look like?
9. Would we miss your work if you stopped making it?
10. What do you stand for?
11. What contribution are you making?