Does your resume do its job?

A resume is a marketing document, not a legal document. It needs to showcase you. You are so much more than a collection of skills and educational attainments!

Right now, your resume is not doing its job for you because there is so little of you in it. You can easily power up your resume. Right now, your resume’s problem is that it is too timid and too wan. It sounds like anybody’s resume, or nobody’s. The biggest mistake most people make when they write their resumes is that they fall into a Mad Libs style of writing. They write in the traditional business language. You’ve seen it before. It looks like this:

Results-oriented Marketing professional with a bottom-line orientation, eager for a new challenge that will allow me to make a significant contribution to the bottom line.

This is garbage language that could never do you justice and will never entice anyone to get to know you better.

Let’s try the opening paragraph (the Summary) of your resume again:

I’m a healthcare Marketer with a passion for supporting the sales process through traditional and online marketing efforts. At XYZ I helped the company grow from $2M in annual sales to $20M in four years.

Use the word “I” in your resume. You are the subject of your resume! Tell your story. Tell us what you do well and what you like to do. That’s how your competence, intelligence and confidence will come across on the page! Go through your resume and highlight all the traditional verbiage you find. Then, work your way through your resume replacing this boring made-up language with normal human speech. Don’t list your tasks and duties from previous jobs. Tell us what you left in your wake in each job, instead!

Hiring managers want to see a living, breathing person in a resume — not a thicket of boring robot language that brands you as a boring robot person.  You are anything but that! Come out from behind that robotic persona and be yourself in your resume.

Not every hiring manager will appreciate it, but so what? You only need one hiring manager to get you — and therefore deserve you on their team.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *